#35 Harnessing Digital Disruption with Pascal Dennis and Laurent Simon - part 2 of 2.

Enterprise Excellence Podcast with Brad Jeavons

• 49 min

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Proudly brought to you in association with S A Partners, a world-leading business transformation consultancy. Introduction Welcome to episode 35 of the Enterprise Excellence Podcast. It is terrific to have Pascal Denis and Laurent Simon back for the second episode of this two-part series. Today we will be exploring the 2nd and third swim lane elements from their book Harnessing Digital Disruption. A fun and bluesy start to this one! <a href="http://www.pascaldennismusic.com/" rel="nofollow">Check out Pascal's international blues band here </a> Overview of the previous episode Sustained transformation requires these three swimlanes to be run in parallel: <ol> <li>good soil - leadership development program, clarity of purpose and strategic logic</li> <li>trunk - flex your innovation muscles and maintain it</li> <li>fruits - protect core business and ignite new growth</li> </ol> The foundation of digital literacy, leaders leading by example, enabling the right behaviours, enabling suitable investments to drive business is vital. How do you balance the contradictory objectives: protect core business while investing in building the future with a new business model? We dove into Swimlane 1 in episode 34, and if this is of interest to you, please listen to that here <a href="https://youtu.be/Sy9OSWnGZK0" rel="nofollow">#34 Harnessing Digital Disruption with Pascal Dennis and Laurent Simon - part 1 of 2.</a>  Summary In this episode, we will deep dive into:  <ul> <li>Swimlane #2 - Develop your Digital Innovation Capability, Your Innovation Muscle, Team of Capable Innovators</li> <li>Swimlane #3 - Deploy Impactful Innovation Projects</li> <li>The Four Battles to Fight and Win</li> </ul> We have provided many soundbites of this episode, and will make them available on our YouTube channel. Swimlane #2 - Develop your Digital Innovation Capability Pascal and Laurent believe that there should be 1 per 100 innovators in your organisation, and supporting them well is vital. This swimlane involves them installing a pragmatic, scalable innovation system at your company. There are four elements to the innovation system that Pascal and Laurent's team installs. <ol> <li>The Pragmatic Innovators Framework</li> <li>The Pragmatic Innovators Academy</li> <li>The Pragmatic Innovators Network</li> <li>Focused Interventions</li> </ol> Swimlane #3 - Deploy Impactful Innovation Projects <ol> <li>101 Build the right culture - enrich the soil</li> <li>201 Build digital innovation capability - strengthen the trunk of the tree</li> <li>301 and 302 Deliver successful innovation projects.</li> </ol> The Four Battles to Fight and Win <ol> <li>Fear</li> <li>Remove guesswork</li> <li>Scatter or diffusion of effort</li> <li>Ignorance</li> </ol> Two-minute tip on harnessing digital disruption?   44:26min Laurent: For me, it would be focus on customer journey reform because that's the most effective, scalable and proven way to reform your company. So, if you gradually turn your projects into customer journey initiatives, then you're you're on the right track. Pascal: And I would add, to sustain the transformation. Build the soil, the leadership, culture, vision, digital hypothesis and strategy. Build the muscles, you know, you're pragmatic innovators, all the things we've talked about today. And then, with respect to the fruit, define your innovation portfolio. Make sure everything fits together. They link to one another. They link to your overall aspiration, and then you've got a good chance at sustaining it. To learn more about what we do, visit <a href="https://www.enterpriseexcellenceacademy.com/" rel="nofollow">www.enterpriseexcellenceacademy.com</a>. Thanks for your time, and thanks for helping to create a better future.